Canelo Álvarez: Boxing champion to architect of a business empire in Mexico
Saúl “Canelo” Álvarez is no longer only synonymous with steel cuffs and victories in the quadrilateral. The most famous boxer in Mexico, with a fortune estimated at 275 million dollars, now points much higher: he wants to become the first Mexican boxer to reach the multimillionaire category. And he will not only do it with gloves on, but as an architect of a business empire that grows every day in his native country.
On the outskirts of Guadalajara, in a ranch where Galpan horses and real turkeys greet visitors, Canelo plans their new life. At 33, after almost two decades of sacrifices and glory about the ring, the absolute champion of the 168 pounds has decided to diversify his destiny. I no longer fight for money; Now, fight for a legacy.
The rise of a warrior
Born in a humble family of Juanacatlán, Jalisco, Canelo learned since childhood the value of the effort. He sold ice cream with his father in public buses and, at age seven, already showed his instinct for business and fight, defending his red hair from the teasing of other children. Inspired by his older brother, he fell in love with boxing and, with just 15 years, he debuted professionally.
Today, with 60 fights, 57 victories (39 per knockout) and only a defeat, Canelo is a living legend. He has faced the best in the world, from Floyd Mayweather Jr. to Gennady Golovkin, and has built a followers base that exceeds 16 million only on Instagram. Their fights fill stadiums and generate millionaire figures in ticket sales and pay-per-sur.
Beyond the ring: the businessman Canelo
But Canelo is not formed to be the king of boxing. In recent years, he has invested in service stations (Canelo Energy), convenience stores (UPPER), a brand of canned cocktails (VMC), an application of fitness, fashion, restaurants and even in the real estate sector. All under the seal of his nickname, which is already a global brand.
Unlike other athletes, Canelo does not seek easy advertising agreements. He prefers to build his own companies, controlling every detail and reinviring their profits. “I don’t fight for money, I fight for passion and inspire others,” he says. His discipline is such that he even trained during his honeymoon, and his tattoo “No Boxing, No Life” in the arm says everything.
The challenge of being a billionaire
Becoming a billionaire is not a simple task, especially in Mexico, where competition in sectors such as fuel and retail is fierce. Pemex and Oxxo dominate, and open a new gas station can cost up to two million dollars. However, Canelo is committed to customer quality and experience, differentiating their business with unique details, such as impeccable bathrooms and exclusive products.
In addition, the expansion of its VMC cocktail brand to the United States and diversification in the food sector show their long -term vision. “I want my story to inspire children who, like me, started with nothing,” says Álvarez, who never forgets their roots.
A legacy under construction
Beyond the figures, Canelo represents the Mexican dream: who, with work and determination, can break any glass roof. Their companies still generate modest income compared to international giants, but their growth is constant and its image remains a magnet for investors and consumers.
While other athletes are formed with advertising contracts, Canelo wants to leave a mark as an entrepreneur. Overcoming the billion barrier will be difficult, but if someone can achieve it, it is the man who never surrenders.
In each blow, each investment and each new project, Canelo Álvarez shows that the true champion is not only measured by the titles, but by the impact he leaves out of the ring. Jalisco’s red -haired child is more alive than ever: conquering the world, a company at the same time.
