In an unexpected turn that has left the world of football and business in shock, Lamine Yamal, the young star of FC Barcelona, has categorically rejected a millionaire sponsorship agreement with Tesla, Elon Musk’s company. The announcement, which was expected to be a historic milestone by joining one of the greatest promises of football with one of the most powerful brands in the world, was declined by the 17 -year -old during a press conference held today, May 26, 2025, at 14:51 local time in Barcelona.
Yamal, who has been LaLiga this season with 15 goals and 12 assists, explained his decision with clarity and maturity that left everyone without words: “I cannot accept this sponso T -shirt take the logo of a company that, in my opinion, still has much to demonstrate in its commitment to the planet. ” These words, pronounced firmly, resonated in the press room and quickly went viral on social networks.
The impact of the statement was such that even Elon Musk, known for his active presence in X and his fast responses, has not issued comments so far, something unusual for the tycoon. International media have not taken to react: from ESPN to BBC, all highlight Yamal’s courage by prioritizing its ethical principles on a contract that, according to nearby sources, would have reached 20 million euros per year. This rejection not only puts in the focus the relationship between football and corporate sponsorships, but also elevates Yamal as a reference for young people looking for a change in the industry.
FC Barcelona, which initially supported the agreement as part of its strategy to modernize its image, issued a brief statement respecting its player’s decision: “Lamine has the right to make its own decisions, and the club supports it completely.” Meanwhile, the culé fans have applauded Yamal’s gesture, considering it an example of integrity in a sport often criticized for its commercialization. Is this the beginning of a new era in which the players take control of their image based on their values? Only time will say it, but Lamine Yamal has already left an indelible brand.
