Shockwaves in the tennis world: Red Bull breaks up with Jannik Sinner on the eve of the 2025 Cincinnati Open.
Cincinnati, USA – There were just hours left until the start of the 2025 Cincinnati Open when unexpected news shook the entire tennis scene: Red Bull announced the end of its collaboration with Jannik Sinner .
The decision, announced in a short and cold official statement, left everyone speechless: “I still don’t trust him!” Harsh words that immediately put the spotlight on one of Italy’s most beloved and followed athletes.
A sudden farewell
Until a few weeks ago, the relationship between Sinner and Red Bull seemed solid. The Austrian company had been one of the South Tyrolean tennis player’s main sponsors, supporting him at major tournaments and contributing to his international image.
The abrupt split, coming just before the prestigious Cincinnati Open, surprised not only fans but also industry insiders. Rumors suggest the decision stemmed from differences of opinion regarding future projects and image management.
Sinner’s response: 7 words that weigh like a millstone
Jannik Sinner didn’t choose to remain silent. A few minutes after Red Bull’s statement, the tennis player responded with a short but sharp message, consisting of exactly seven words . Although the full text has not been made public, sources close to the athlete describe the words as full of determination and a veiled attack on his former sponsor.
A gesture that immediately set social networks ablaze, where the hashtag #Sinner became a global trend in less than an hour.
Media impact and public reactions
The story quickly transcended the confines of tennis. Many fans expressed solidarity with Sinner, highlighting his professionalism and impeccable sporting performance in recent years. Others, however, questioned the real reasons for such a drastic and public split.
Sports marketing experts believe the episode could have significant repercussions on the sponsorship market. For Sinner, however, it could also open up the opportunity to strike new deals with brands willing to capitalize on his image as a resilient champion.
Prospects for the future
With the Cincinnati tournament just around the corner, it remains to be seen how Sinner will approach the sporting challenge after this media upheaval. His determination on the court will be watched even more closely, and every victory could be a message of strength and independence.
The battle for the title hasn’t even begun yet, but the battle off the pitch is already in full swing.
