At 10:15 AM +07 on Tuesday, June 17, 2025, a bombshell news shook the film industry. Mel Gibson, Mark Wahlberg and Elon Musk announced a historic partnership to launch a new film studio, with an estimated investment of between 1 and 3 billion dollars. The project, described as an “anti-woke” studio, promises to prioritize narratives centered on traditional family values, challenging the dominant trend in Hollywood.
The Studio’s Vision
The three moguls say the studio, which has yet to be officially named, will be a direct response to what they call the “progressive agenda” that has dominated filmmaking in recent years. Gibson, known for films such as The Passion of the Christ , said: “We want to tell stories that honor faith, family and freedom, without censorship or ideological impositions.” Wahlberg, who has expressed conservative views in the past, added: “It’s time to bring back cinema that inspires, not divides.”
Elon Musk, entering the entertainment industry for the first time, brought his disruptive vision. “Just like Tesla and SpaceX, we will revolutionize Hollywood with innovation and authenticity,” declared the billionaire, suggesting that the studio will use cutting-edge technology, such as artificial intelligence, to create unique content.
Investment Details
Sources close to the project estimate the initial investment will range from $1 billion to $3 billion, funded by a combination of the three men’s personal capital and investments from investors aligned with the studio’s vision. The studio plans to release its first films in 2027, focusing on genres such as historical drama, family adventure and comedies without “forced political themes.” Rumors indicate that the first project could be a biopic of a religious icon, possibly with Gibson as director.
Reactions and Controversies
The news has received mixed reactions. On social media, especially on X, conservative fans celebrated the initiative with hashtags like #TraditionalCinema and #AntiWokeHollywood, while critics accused those involved of promoting cultural divisions. One user on X wrote: “Finally someone challenges the woke narrative!” Others, however, questioned: “Is this cinema or propaganda in disguise?”
Traditional Hollywood remains silent, but analysts predict the studio could attract a significant audience, especially among those who feel disconnected from mainstream productions. The association with Musk also raises speculation about partnerships with platforms like X Premium for direct-to-audience distribution.
What’s Next
With an official release expected in late 2025, the studio promises to shake up the film industry. Stay tuned for more details at www.hollywoodreporter.com or join the discussion on X with #MuskCinemaRevolution.
