In a groundbreaking move set to shake up the morning television landscape, CBS has announced a staggering $400 million deal with Megyn Kelly and Candace Owens to co-host a brand-new morning talk show. This bold partnership is poised to directly rival ABC’s long-standing staple, The View, promising a fresh perspective that could transform the daytime talk show dynamic.
Tentatively titled The New Standard, the show is set to air in the coveted weekday morning slot and aims to present a mix of news, culture, and candid commentary. According to CBS executives, the program’s focus will be on “authentic, fearless, and unapologetic discussions” that challenge mainstream narratives.
“Megyn and Candace are two of the most dynamic voices in media today,” a CBS spokesperson said. “Their unique blend of experience, intellect, and boldness is exactly what viewers are craving in today’s polarized climate.”
Megyn Kelly, known for her sharp questioning and journalistic rigor, expressed her enthusiasm for the new venture:
“This show will offer something that’s been missing—open, honest conversations that tackle tough issues without fear of cancel culture.”
Candace Owens, a conservative commentator celebrated for her outspoken views, added:
“We’re here to bring balance to morning television. For too long, voices like ours have been shut out. This is about giving a platform to the millions of Americans who feel ignored.”
CBS’s move to launch this show comes as The View continues to face criticism for what some viewers describe as a lack of ideological diversity among its panelists. With Kelly and Owens at the helm, The New Standard is expected to appeal to a broader audience, including conservatives and independents who feel underserved by current daytime offerings.
Industry insiders have already dubbed the show a “direct counter-programming strategy” against The View, with many speculating that the competition could spark a ratings war.
The $400 million deal underscores CBS’s commitment to making The New Standard a cornerstone of its daytime lineup. The budget reportedly includes multi-year contracts for Kelly and Owens, state-of-the-art production facilities, and a nationwide promotional campaign.
“This isn’t just a talk show—it’s a statement,” a CBS insider revealed. “We’re making a significant investment because we believe this program will redefine morning television.”
The announcement has already ignited strong reactions across social media and the entertainment industry. Supporters are applauding the move as a much-needed shakeup, while critics have raised concerns about the show’s potential to deepen political divides.
Notably, some former The View hosts and panelists have weighed in, with one unnamed source reportedly calling the move “a deliberate attack on inclusive discourse.”
While details about the show’s format remain under wraps, viewers can expect a mix of high-profile interviews, debates, and deep dives into current events. The show is also rumored to feature guest appearances from prominent figures across politics, entertainment, and business.
The New Standard is scheduled to debut in the fall of 2025, and anticipation is already building. Whether it can dethrone The View remains to be seen, but one thing is clear: Kelly and Owens are ready to take on the challenge with unflinching resolve.
As CBS bets big on this powerhouse duo, all eyes will be on how this new venture reshapes the morning show landscape—and whether it can live up to its ambitious promise to set The New Standard.
