Kitkat and Formula 1: An alliance that promises to break molds in the GP of Mexico 2025
In an announcement that has lit the social networks and the expectations of motoring fans, Kitkat has confirmed its alliance with Formula 1 as the official chocolate bar of the category, debuting in the Gran Prize of Mexico 2025. This collaboration, which combines the iconic flavor of kitkat with the adrenaline of the tracks, not only marks a milestone for the brand, but also reinforces the connection of Mexico Global motor sport. With the Hermanos Rodríguez Autodrome as a stage and a vibrant Instagram led by figures such as Sergio “Checo” Pérez, this news is destined to capture the imagination of millions.
The association between Kitkat and Formula 1 is not a total surprise for attentive followers. Since 2023, Czech Pérez, the most successful Mexican pilot in the history of the F1, has been an ambassador of the brand, wearing the Kitkat logo in his helmet and starring advertising campaigns that have resonated worldwide. Now, this relationship takes a monumental leap when integrating into the heart of Formula 1, beginning in Mexico, a country where motoring is synonymous with passion and national pride. The Grand Prix of Mexico, known for its festive atmosphere and its assistance record with more than 400,000 spectators, will be the perfect scenario for Kitkat to display its motto “Have Break, Have Kitkat” in a context full of speed and emotion.
What makes this alliance particularly intriguing is its focus on the experience of the fan. Kitkat will not be limited to placing its logo on the tracks; Plan to transform the way fans live F1. In the GP of Mexico 2025, attendees can enjoy exclusive activation areas in the circuit, where they will have the opportunity to gain unique merchandise, tickets for bleachers and even pass to the coveted Paddock Club. In addition, the brand will collaborate with Pato O’ward, Pilot Reserva de McLaren and emerging star of Mexican motor racing, to create memorable moments that connect with the new generation of followers. These initiatives promise to turn each pause into the event into an unforgettable experience, aligning with Kitkat’s essence to inspire significant breaks.
The impact of this alliance transcends the clues. In social networks, particularly on Instagram, the presence of Czech Pérez remains a engagement engine. His account, always active, has shown in the past how a simple kitkat can become a symbol of disconnection and enjoyment, as in that viral campaign where he turned off his phone to “silence” the noise of the networks to the rhythm of “I want to break free” by Queen. With the news of this association, fans already speculate on the creative digital activations that Kitkat could launch, from custom filters to raffles that lead to the followers directly to the heart of the GP of Mexico.
This collaboration also arrives at a key moment for Formula 1 in Latin America. After the debut in Mexico, Kitkat will extend its presence to the Grand Prix of São Paulo 2025, consolidating its commitment to the region before expanding globally in 2026. The brand, which celebrates its 90th anniversary in 2025, coincides with the 75th anniversary of the F1, which adds a touch of historical celebration to this union. For Mexico, this alliance reinforces the “Czech effect”, a phenomenon that has attracted global sponsors and has positioned the country as an epicenter of motoring.
As October 2025 approaches, the expectation grows. How will Kitkat transform the experience in the Hermanos Rodríguez Autodrome? What surprises have you prepared for fans on the networks and on the track? One thing is safe: this alliance is ready to accelerate the hearts of fans, combining the pleasure of a break with the emotion of Formula 1. Keep your eyes on Instagram and get ready for a Grand Prix of Mexico that promises to be sweeter than ever.
