Last night, on June 6, 2025, Elon Musk, the tycoon behind Tesla and Spacex, shocked the world of the media when acquiring the “The View” program for 900 million dollars. In an unexpected movement, Musk announced that his decision sought to put an end to what he described as a “toxic show” and “free” the presenter Whoopi Goldberg, unleashing a whirlwind of speculation and reactions. The news, shared by Musk in X, comes after recent tensions with public figures, including a confrontation with Robert De Niro, who criticized him in the program.
Musk, known for his bold business maneuvers, justified the purchase as an effort to reform the media and eliminate narratives that he considers divisive. In a post in X, he said: “The View has lost its course. It’s time for a restart.” Although he mentioned “freeing” Goldberg, he did not clarify whether this implies his exit from the program or a change in his role. Goldberg, a central figure of the show, has not commented publicly, but nearby sources suggest that he is evaluating their options after the abrupt decision.
The acquisition has generated division. Musk followers applaud their attempt to transform a program that criticize for their political tone, while detractors, including defenders of press freedom, accuse the billionaire of trying to silence diverse voices. In social networks, hashtags like #freewhoopi and #muskmediatakeover reflect the debate. Joy Behar, co -presenting, expressed in X his concern about the future of the program, saying: “We have given voice to women for decades. This does not end here.”
Analysts see the purchase as part of Musk’s strategy to influence public discourse, after its acquisition of X Corp and rumors of negotiations with other chains. The cancellation of “The View” could only be the beginning of broader changes in programming, with speculation about a new format under the vision of Musk. Meanwhile, the media industry observes carefully, and the public expects clarity about the fate of Goldberg and the legacy of an iconic program. This movement, which shakes the television landscape, underlines Musk’s growing power in the American cultural sphere.
