“HONOR THAT COMES FROM ITALY” – Anna Wintour, the most powerful journalist in the world, shocked all of Italy when, for the first time, she invited an Italian, Jannik Sinner, with a $10 million offer to promote and pose for the cover of Vogue after watching his match at the US Open. In response, Jannik Sinner left Anna Wintour speechless with just five words and by proposing a condition she could not refuse!!
Italy is in shock after Anna Wintour, the most powerful journalist in the world and director ofVogueUSA, he made an unprecedented move. For the first time, an Italian star, tennis player Jannik Sinner, was invited with an offer of 10 million dollars to lay as the protagonist of the cover ofVogueand promote the brand, after Wintour witnessed his extraordinary performance at the US Open. The news triggered a wave of national pride, but Sinner’s response left everyone, including Wintour, open -mouthed.
The episode originated when Wintour, known for his infallible eye in recognizing talents, closely followed the victory of Sinner at the US Open 2025. Impressed by the determination and charism of the young athlete of 23 years, originally from San Candido, he decided to offer him a dream contract: 10 million dollars to appear on the cover ofVogueand become the face of a global advertising campaign. “It is a unique talent, and Italy should be proud of it,” said Wintour in a short comment.
However, Jannik Sinner’s response overturned expectations. With only five words – “I will accept because it is an honor” – accepted the offer, but added a condition that even surprised the legendary editor. Sinner asked for the additional 3% of the earnings generated by his collaboration withVogue, with the aim of donating it to Italian schools in disadvantaged areas. “I want more children to go to school and have a better future,” explained the champion, demonstrating a social commitment that moved the fans.
Sinner’s request left Wintour speechless, but unable to refuse. Sources close to Condé Nast reveal that the agreement was signed with enthusiasm, with Wintour who praised the generosity of the tennis player. “His humility and vision are extraordinary,” he said. Sinner’s image on the cover ofVogue, scheduled for the November 2025 issue, promises to be a historical event, not only for fashion but also for solidarity.
The whole of Italy celebrates this moment of national pride, with social media invaded by hashtags such as #sinnerforvogue and #orgoglioItaliano. Meanwhile, the beneficiary schools of Sinner’s initiative are already planning how to use funds, while the world of fashion and sport observes with admiration. This exchange between Wintour and Sinner is not only a commercial deal, but a symbol of how talent and goodness can converge.
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