After the owner of the Lavazza brand announced the termination of the contract with Sinner as an ambassador, after he retired from the final of the Cincinnati Open … “For any reason, I don’t want to work with those who did not give everything for Italy”, Jasmine Paolini immediately contacted by offering them 50 million dollars to promote the brand during his matches at the US Open tournament. In response, Jasmine Paolini said five words that made the owner go crazy Luigi Lavazza … !!!!
In a twist that is shaking the world of tennis and marketing, Jasmine Paolini has refused a dizzying offer of 50 million dollars from Lavazza to become an ambassador of the brand during the US Open 2025. After the sensational breakdown of the contract with Jannik Sinner, guilty of having retired from the final of Cincinnati, the owner Luigi Lavazza said: “I don’t want He gives everything for Italy “. So, he focused on the Tuscan star, fresh of successes in Rome and finalist at Wimbledon and Roland Garros. But Paolini’s answer left everyone speechless.
With only five words, “I don’t sell my dignity”, Jasmine rejected the offer in a brutal way, publicly humiliating Luigi Lavazza. Sources close to the tennis player reveal that Paolini, known for his integrity, did not like the arrogant tone of the offer and the attempt to exploit it as a “replacement” of Sinner. “Jasmine is a champion inside and off the pitch,” commented a member of his team. “He does not bend to those who try to buy it.” This refusal infuriated Lavazza, who expected an immediate yes, leaving it with a compromised public image.
The web has exploded: fans celebrate Paolini like a heroine that puts the values above the money, while Lavazza faces a reputation crisis. “Jasmine has shown that Italy is not bought,” writes a user on X. This episode marks a turning point: Paolini is not only a tennis player, but a symbol of consistency. Follow the US Open 2025 on Sky Sport and Supertennis to see how Jasmine will continue to amaze the world!
