BREAKING: CBS hires Megyn Kelly, Candace Owens for $700 million morning show to compete with The View
In a bold move that has shaken the television industry, CBS has officially announced the signing of two conservative media figures, Megyn Kelly and Candace Owens, to a brand new high-profile morning talk show. The deal, reportedly worth a whopping $700 million, positions CBS as a direct competitor to The View, which has long dominated daytime television.
The series, set to premiere this fall, marks a significant shift in CBS’s strategy. The network is aiming to reach a growing segment of the TV audience that feels underserved by traditional morning programming. The station’s aggressive move is considered one of the boldest shifts in daytime television history. It aims to bring a fresh, conservative perspective to a format long dominated by progressive hosts.
CBS’s $700 million deal with the two media powerhouses is one of the largest daytime series deals of all time. Not only is it a multi-faceted commitment to Kelly and Owens, but it’s also a set of exclusive content rights that puts both women front and center as the faces of a new era in morning programming.
CBS executives are touting the show as a unique opportunity to reach an audience increasingly dissatisfied with the tone and biases of mainstream television. “We are thrilled to welcome Megyn and Candace to the CBS family. This new morning show will give our audiences a fresh perspective on the issues that matter most,” said George Cheeks, CBS Chairman and CEO. “This is a great step forward for CBS as we continue to innovate and expand our reach.”
Both Kelly and Owens are known for their hard-line conservative views, and their brand-new morning show aims to be a high-energy, provocative platform for political commentary, cultural analysis and candid interviews.
Former Fox News and NBC host Megyn Kelly has made a name for herself with her uncompromising interview style and unwavering independence. After years of working with major broadcasters, Kelly has become one of the most respected and influential figures in conservative media. She previously hosted the “Megyn Kelly Show,” which had a large fan base. However, her move to a new project at CBS is seen as the start of a new chapter in her television career.
Candace Owens, a passionate commentator, author, and political activist, is considered a leading voice in conservative circles. Known for her bold opinions and scathing criticism of liberal politics, Owens is a staunch advocate for free speech and conservative values. Her outspoken style has earned her both admiration and controversy, making her the perfect choice for this new show.
The Kelly and Owens duo is already generating a lot of buzz, and insiders predict that their chemistry and opposing perspectives will create an engaging dynamic for viewers.
Not only will the new CBS show likely appeal to a large conservative audience, it is also seen as a direct competitor to The View, the wildly popular talk show that has been a staple of ABC’s daytime schedule for nearly three decades. Hosted by several women, The View has always been a platform for liberal viewpoints, especially in recent years.
CBS’s decision to develop a counterprogramming strategy with Kelly and Owens is a calculated risk as the network seeks to carve out a niche in the highly competitive daytime market. Media analysts are divided over whether CBS can successfully break The View’s dominance, but many are excited about the potential for a new, politically charged format to attract viewers. “There’s a huge gap in the market for conservative voices in mainstream media, especially in morning programming,” said Brian Stelter, a media analyst and host of CNN’s “Reliable Sources.” “CBS is banking on this show to fill that void, and given the success of Kelly and Owens’ previous projects, they may have stumbled onto something great.”
The show will feature a mix of live commentary, guest interviews and interactive viewer participation, focusing on current events, politics and cultural issues from a conservative perspective. It is expected that issues such as freedom of expression, state interference and personal freedoms will also be addressed. The aim is to appeal to a target group that feels underrepresented on mainstream television.
The show’s format allows Kelly and Owens to bring their personal authenticity, intelligence and boldness to the screen, while also engaging in sometimes heated debates and discussions. Early reports suggest the two aren’t afraid of controversy, which could add a thrilling twist to morning television.
CBS’s ambitious $700 million investment in Megyn Kelly and Candace Owens marks a significant shift in the daytime television landscape. By bringing together two of the media world’s most influential conservative voices, the network aims to challenge the established status quo and create a platform that will appeal to millions of Americans looking for an alternative to traditional liberal programming.
As the new morning show approaches its fall premiere, the television world will be closely watching this bold move, which will not only shake up the daytime TV market but redefine it for years to come.
