In spite of a brilliant 2024-2025 season, in which FC Barcelona achieved a national triplet by winning the League, the Copa del Rey and the Spanish Super Cup, the club will not be part of the next edition of the FIFA Club World Cup. This omission has raised many questions, especially taking into account its domain in Spanish football during that campaign.
FIFA assignment: no place for Barça
FIFA has established a restriction regarding the number of representatives per country for the tournament, limiting only two clubs from each nation. In the case of Spain, the teams selected to compete in the Club World Cup will be Real Madrid and Atlético de Madrid, leaving Barcelona out of the contest. This decision has generated controversy, since many consider that, given their outstanding performance in the domestic field, Barça should have been one of the selected teams.
The exclusion of the Barcelona of the tournament implies a significant loss, both in terms of prestige and money. The clubs chosen for the Club World Cup have the possibility of obtaining up to 135 million euros (approximately 156 million dollars) in commercial awards and opportunities. A figure that represents a considerable economic advantage, which Barcelona cannot take advantage of.
Barcelona’s response: look to Asia
Instead of lamenting for its exclusion, FC Barcelona has decided to focus on other strategies to continue growing globally. The Catalan club has opted for a change of approach, organizing a summer tour of Asia with the aim of strengthening its international presence. This tour will serve not only to increase the follow-up of its fans in that part of the world, but also to present its renewed staff for the 2025-2026 season.
Barcelona has been aware of the importance of expanding its brand beyond Europe, and the Tour of Asia is a clear sample of this strategy. While non -participation in the Club World Cup is a disappointment, the club has chosen to take advantage of this time to generate new income opportunities and attract a greater base of international followers. The presence in markets such as Chinese and Japanese, where European football has a great hobby, is an excellent opportunity for Barcelona to consolidate its image and increase its commercial contracts.
The Tour of Asia will not only be focused on generating income, but also on strengthening the link with the fans of the region, who have been constant support for the club in recent years. During this tour, Barcelona plans to play several friendly matches and promotional events, which will allow them to show their workforce and, above all, show their most outstanding players, such as the new signings and the consecrated figures of the team.
The economic impact of this decision is considerable. The Tour of Asia, although it does not compare with the potential income that the club would have received by participating in the Club World Cup, is emerging as an effective strategy to diversify the sources of income of the club. In addition, Barcelona has the opportunity to establish deeper relations with trademarks in the region, which could lead to more lucrative contracts and strategic associations.
The exclusion of the FC Barcelona of the Club World Cup has been a topic of conversation in the world of football, especially because many considered that the team deserved to be present after its successful triplet. However, the club has managed to react with intelligence, adapting to the situation and looking towards the future with a mentality oriented to global expansion. Despite not participating in the tournament, FC Barcelona continues to demonstrate its ability to stay competitive in the international arena, looking for new ways of growing and strengthening its brand globally.
With this strategy, Barcelona shows that, although it has not had the opportunity to play the Club World Cup, its long -term approach is clearly oriented to consolidate its position in the global football scene. The tour of Asia will undoubtedly be an important platform for the future of the club and an excellent opportunity to continue demonstrating its power both inside and outside the field.
