The world of formula 1 is boiling with the latest news about Franco Colapinto and its impact on Alpine. The young Argentine pilot, only 21 years old, has not only dazzled on the track, but has also brought with him an avalanche of sponsors who are revolutionizing the finances of the French team. This movement, led by the charismatic executive advisor Flavio Briatore, promises to change the rules of the game for the team in the 2025 season.
Colapinto, who debuted with Williams in 2024 and surprised the world with his speed and charisma, signed with Alpine as a reserve pilot. However, his arrival is not only sports: the Argentine has attracted an impressive package of sponsors, led by giants such as Mercado Libre, Globant and YPF. According to sources, these brands would have contributed about 30 million dollars, a sum that reinforces Alpine’s position at a critical moment after the loss of sponsors such as BP and Castrol. This economic support not only stabilizes the team, but also presses the starting pilot Jack Doohan, whose performance is under scrutiny.
Sport sporting events
Briatore, known for his strategic vision, has opted strong for Colapinto, disburseing 20 million dollars to ensure his transfer for five years from Williams. The Italian sees in the Argentine not only an emerging talent, but a commercial gold mine. The popularity of Colapint in Argentina and its ability to generate a trend in social networks have turned each Grand Prize into a marketing opportunity. Brands such as Cervecería Quilmes have celebrated their signing with creative campaigns, while the Italian oil company ENI, linked to Alpine, has signed agreements with YPF, consolidating a strategic alliance.
On the track, Colapinto has demonstrated his worth. His work at the Estone Simulator was key for Pierre Gasly to add six points in Bahrain, improving the performance of the A525. In addition, in TPC tests, he consistently surpassed his rival Paul Aron, consolidating himself as the first option to replace Doohan if he does not meet. Rumors in the paddock point to a possible debut as a starter in Miami or Icola, especially if Doohan still does not add points.
The impact of Colapint transcends the sports and economic. His charism has conquered fans, which fill the stands with Argentine flags, and their history of overcoming inspires a new generation. With Brostor as a mentor, the Argentine is on the way to becoming a global star. While Alpine prepares for the Miami Grand Prix, all eyes are put in Colapint: Is this the moment when the “Pibe de Pilar” gives the definitive leap? Formula 1 had never felt so much Argentine fervor. []
