In a gesture that left the world of tennis speechless, the CEO of Rolex recently published a post on social media that has caught many surprise. The iconic watch brand publicly thanked Jannik Sinner for choosing to wear a Rolex with a value of 43,000 USD during his historic victory in Wimbledon. A gesture that has had an impact not only in the world of sport, but also in the world of high fashion and luxury.
Sinner’s victory in Wimbledon was one of the largest companies in his career, and his triumph was celebrated worldwide. However, what really caught the attention of fans and tennis experts was the symbolic gesture of wearing such an exclusive watch during one of the most prestigious competitions of tennis. The CEO of Rolex, visibly excited for the choice of the young Italian tennis player, has published a post on social media to express his appreciation.
The public declaration of the CEO of Rolex did not stop at simple thanks. In fact, the post also included a phrase that has aroused many reactions among other tennis players and sports enthusiasts: “Jannik has shown not only talent and dedication, but also an impeccable choice of style, which further raised its status in the world of sport.” The declaration triggered a series of comments between Sinner’s professional colleagues, some of whom have openly shown their envy.
Despite the strong reaction that this declaration aroused, it was the way Sinner replied that he really left everyone surprised. Instead of responding with elaborate phrases or formal statements, the Italian tennis player has chosen to respond with short but full of sincerity: “It was an honor to wear it.” His response, as simple as he was elegant, aroused the smile of the CEO of Rolex, who appreciated the gesture of humility of the young athlete.
This episode highlights an interesting intertwining between sport and luxury. The association of Jannik Sinner with Rolex is not only a question of image, but also of shared values: commitment, precision and perfection. The Rolex brand, which has always represented the top of luxury, is known to select only athletes who embody excellence in all their movements, and Sinner fit perfectly in this context.
In conclusion, Sinner’s gesture has not only consolidated his position as one of the most promising tennis players of his generation, but he also highlighted how the world of luxury is increasingly trying to approach the world of sport, creating a bridge between two worlds that, although they seem distant, complement perfectly. The response of the CEO of Rolex and Sinner’s reaction are a clear sign that, in tennis, it is not just about winning, but how it is won, and above all with what style.
