At 10:15 a.m. on Tuesday, June 17, 2025, shocking news rocked the film industry. Mel Gibson, Mark Wahlberg, and Elon Musk announced a landmark partnership to launch a new film research project, with an estimated investment of $1 billion to $3 billion. The project, described as an “anti-woke” research project, promises to prioritize narratives centered on traditional family values, challenging the prevailing trend in Hollywood.
The vision of the study
The three magnates say the studio, which has yet to be officially named, will be a direct response to what they call the “progressive programming” that has dominated cinema in recent years. Gibson, known for films like The Passion of the Christ , said: “We want to tell stories that honor faith, family, and freedom, without censorship or ideological impositions.” Wahlberg, who has expressed conservative views in the past, added: “It’s time to reclaim a cinema that inspires, not divides.”
When Elon Musk first entered the entertainment industry, he brought his revolutionary vision with him. “Like Tesla and SpaceX, we will revolutionize Hollywood with innovation and authenticity,” the billionaire said, suggesting the studio would use cutting-edge technologies, such as artificial intelligence, to create unique content.
Investment Details
Sources close to the project estimate the initial investment to be between $1 billion and $3 billion, funded by a combination of the three men’s personal capital and investments from investors, in line with the firm’s vision. The firm plans to release its first films in 2027, focusing on genres such as historical dramas, family adventures, and comedies without forced political themes. Rumor has it that the first project will be a biopic about a religious icon, possibly directed by Gibson.
Reactions and disputes
The news generated mixed reactions. On social media, particularly on X, conservative fans celebrated the initiative with hashtags like #Cinetradicional and #hollywoodantiwake, while critics accused the topics involved of fomenting cultural divisions. One X user wrote: “Finally, someone is challenging the progressive narrative!” Others, however, wondered: “Is this cinema or disguised propaganda?”
The Hollywood mainstream remains silent, but analysts suggest the study could attract a significant audience, particularly among those who feel alienated from mainstream productions. The partnership with Musk also raises speculation about collaborations with platforms such as X Premium for direct-to-consumer distribution.
What will happen now?
With an official release scheduled for late 2025, the study promises to revolutionize the film industry. Stay tuned for more details at www.hollywoodporter.com or join the conversation with #muskcinemarevolution.
