In a move as unexpected as it was spectacular, tech mogul Elon Musk announced he would fund rising women’s basketball star Caitlin Clark with $10 million. The announcement, made via X (formerly Twitter), immediately set social media ablaze and garnered attention from sports, business, and media circles around the world.

“I’m rooting for you, Caitlin Clark,” Musk wrote, alongside a post confirming the impressive financial boost.
A statement that shakes the world of sport
Caitlin Clark, already considered a legend in the making of women’s basketball, recently completed a stunning college season, breaking records and capturing the attention of millions of fans in the United States and beyond. With her highly anticipated move to the WNBA, Clark is in the spotlight more than ever, embodying a new era for women’s sports.
The support of Elon Musk, often known for his bold initiatives and visionary investments, marks a turning point. It is rare to see such a level of private financial involvement in an athlete’s career, especially in women’s sports, which still often struggle for equal recognition and funding.
What will the funding be used for?
The exact details of how the $10 million will be used have not yet been made public. However, speculation is rife. Several experts believe the money could be used by Clark to:
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To invest in a state-of-the-art personal training center,
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To develop your own brand or line of sports-related products,
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To join campaigns promoting women’s sport,
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Or even start a foundation to help young girls access professional basketball.
Other analysts also envisage a possible partnership between Musk and Clark for media or technological projects around sports, such as a documentary series, an e-learning platform for young athletes, or even a line of connected objects for training.
Why Elon Musk?
Elon Musk’s direct involvement in the world of sports is relatively rare, but not entirely unprecedented. The CEO of Tesla, SpaceX, and X has repeatedly expressed his interest in the cultural impact of sports and its potential for innovation.
By supporting Caitlin Clark, Musk isn’t just investing in an athlete. He’s also sending a powerful message: valuing women’s sports, encouraging athlete entrepreneurship, and challenging traditional norms of sports funding.
“It’s both strategic and symbolic support,” says Jeanne Morel, a sports business analyst at L’Équipe. “Clark is more than a talented player. She’s an icon in the making, with an influence that extends far beyond the field. Musk knows this, and he wants to be a part of it.”
Enthusiastic reactions… and criticism
The reaction from fans and fellow athletes has been generally enthusiastic. Many prominent figures in women’s basketball have hailed the announcement as a sign of positive change in an industry where the gender pay gap remains staggering.
However, some criticisms are also emerging. Some observers question Elon Musk’s underlying motives, suggesting a possible attempt to distract from his recent industrial or political controversies. Others fear that this reliance on ultra-wealthy patrons will create even greater inequality among female players.
And what about Caitlin Clark?
Caitlin Clark has not yet made an official statement on the announcement. According to sources close to her, she was “touched and surprised” by the unexpected support. She is expected to comment in the coming days through her usual channels.
One thing is certain: with this spectacular boost, Caitlin Clark is entering a new dimension. And if her future on the court was already promising, it now seems to be propelled at SpaceX speed.
Conclusion
In a world where women’s sports are still searching for their rightful place, Elon Musk’s gesture could well be a catalyst for change. By publicly supporting Caitlin Clark, he’s not just funding a career: he’s helping to rewrite the rules of the game.
Women’s basketball may have never been closer to the stars.