The Formula 1 world is in turmoil following the recent news about Franco Colapinto and his impact on Alpine. The young Argentinian driver, just 21 years old, has not only captured attention for his driving talent, but also for the impressive financial backing that accompanies him. Colapinto’s sponsors, led by giants such as Mercado Libre, Globant, and YPF, have injected a multi-million-dollar sum that could transform Alpine’s finances for the 2025 season. These sponsors are rumored to contribute close to $30 million, a figure that does not go unnoticed in the competitive F1 paddock.
Colapinto’s arrival at Alpine as a reserve driver was a masterstroke by executive advisor Flavio Briatore, known for his flair for talent and business acumen. Briatore, who in the past catapulted legends such as Michael Schumacher and Fernando Alonso, sees the Argentinian as a diamond in the rough. But it’s not just his on-track prowess that appeals to the Italian: Colapinto’s sponsorship represents a strategic opportunity for Alpine, which recently lost key partners such as BP, Castrol, and Kappa. The addition of South American brands not only fills that void but also opens the door to the lucrative Latin American market, where Colapinto’s charisma is a magnet for fans.
However, the situation is not without controversy. Recent social media posts suggest that some sponsors may be delaying payments, raising speculation about the financial stability of the operation. Despite this, Argentine companies have reaffirmed their commitment to the driver, highlighting his potential to increase their global visibility. Mercado Libre, for example, invested $1 million in 2024 and plans to increase its presence in the Grand Prix, while Globant, with a $3 million investment, sees Colapinto as a way to consolidate its brand on the international stage.
On the racing front, the pressure is on Jack Doohan, Alpine’s regular driver, whose performance has been questioned. With a contract that, according to rumors, only guarantees five races, Doohan faces an ultimatum: shine or give up his seat. Colapinto, with his experience at Williams and his outstanding work in the simulator, is ready to seize any opportunity. His work at Enstone, optimizing the A525, has already been key to Pierre Gasly’s points in Bahrain.
The future of Alpine and Colapinto promises exciting things to come. With a 24-race calendar and Briatore’s focus firmly on results, the Argentine could become a regular driver sooner than expected, bringing with him not only his talent but also a financial boost that could redefine the French team’s future in Formula 1.
