The Women’s National Basketball Association (WNBA) has terminated its broadcasting contract with Cheryl Swoopes, a former league star, effective immediately for the 2025 season. The decision follows a period of intense scrutiny regarding Swoopes’ commentary on rookie sensation Caitlin Clark, which many perceived as unduly critical and undermining of the player’s burgeoning career.
Allegations of mistreatment of players during Swoopes’ tenure at Loyola University, where a significant player exodus occurred reportedly due to a toxic environment characterized by belittling and threatening behavior, also contributed to the league’s decision. The WNBA emphasized that the action was taken to foster a more positive and inclusive environment for players and fans, reflecting a shift towards prioritizing talent development and safeguarding the league’s future growth.
Sources within the league indicate that Swoopes’ comments regarding Clark’s potential sparked considerable backlash from fans and analysts alike. The WNBA recognized the importance of supportive commentary in sports media and deemed Swoopes’ remarks detrimental to this objective. Public outcry, amplified by social media, played a role in the league’s decision-making process.
The WNBA’s swift response is being viewed as a strong message emphasizing accountability and the importance of supporting rising stars. This stands in contrast to historical criticisms of the league, and even the NBA, for being more lenient with controversial figures.
The WNBA declined to comment further on the specifics of Swoopes’ contract termination, reiterating its commitment to promoting unity and professionalism within the league, particularly as viewership and attendance figures continue to rise, fueled in part by the arrival and impact of players like Caitlin Clark. The league plans to announce Swoopes’ replacement in the coming months.
