CBS Stuns the Media World by Signing Megyn Kelly and Candace Owens in a $700 Million Morning Show Deal to Challenge ‘The View’—What This Means for TV!
In a bold move that has sent shockwaves through the media landscape, CBS has reportedly signed Megyn Kelly and Candace Owens to a staggering $700 million deal to host a new morning show aimed at rivaling ABC’s long-standing daytime juggernaut, The View. This high-stakes partnership, announced in early 2025, seeks to reshape morning television by introducing a conservative-leaning alternative to the predominantly liberal panel of The View. The deal, one of the largest in television history, underscores CBS’s ambition to capture a polarized audience craving fresh perspectives in daytime programming.
Megyn Kelly, a seasoned journalist with a storied career at Fox News and NBC, is known for her incisive interviewing style and willingness to tackle controversial topics head-on. Her counterpart, Candace Owens, has risen to prominence as a provocative conservative commentator, celebrated for her unapologetic takes on politics and culture. Together, they form a dynamic duo that CBS hopes will ignite spirited debates and draw viewers from across the ideological spectrum. The network is betting that their combined star power and polarizing appeal will translate into blockbuster ratings.
The reported $700 million deal, which covers multiple seasons, signals CBS’s commitment to disrupting the morning show format. Unlike The View, which often leans into celebrity gossip and lighthearted banter alongside political discussions, the Kelly-Owens show is expected to prioritize hard-hitting conversations on current events, policy, and social issues. Insiders suggest the program will aim to fill a gap in daytime television by amplifying underrepresented conservative viewpoints, potentially appealing to audiences who feel alienated by mainstream media.
However, the deal has sparked skepticism. Some industry analysts question whether CBS, often perceived as left-leaning, would invest such a colossal sum in two figures known for their conservative stances. Fact-checking outlets like Snopes and Lead Stories have flagged earlier rumors of similar deals as originating from satirical or unverified sources, casting doubt on the announcement’s credibility. Megyn Kelly herself took to X in December 2024 to dismiss claims of a CBS partnership with Owens, calling them “BS.” Despite this, recent reports from outlets like News Star World insist the deal is finalized, though no official confirmation from CBS has emerged.
If true, the Kelly-Owens show could redefine morning television, challenging The View’s dominance and forcing competitors to rethink their strategies. The massive investment reflects a broader industry shift toward content that sparks conversation and engages niche audiences in a fragmented media environment. Yet, the gamble carries risks—Kelly and Owens’s outspoken personas could alienate moderate viewers, and the show’s success hinges on their ability to develop on-air chemistry.
As anticipation builds, all eyes are on CBS to see if this audacious move will pay off or become a cautionary tale of overreach. Whether it transforms daytime TV or fizzles out, the reported deal has already succeeded in one regard: capturing the public’s attention and igniting fierce debate about the future of television.
